Aizawl | July 12: For the first time in the history of Mizoram a ‘toned milk”–a product of Mizoram Multi- Commodity Producers Cooperative Union ( MULCO) was launched in Aizawl by Lalriliani, president of Indian Society for Tobacco & Health (ISTH), Mizoram Chapter who is also the wife of chief minister Lalthanhawla on Saturday. Lalrinliani lauded the MULCO’s genuine initiatives in bringing out “toned milk” product for the larger interests of sound health and nutrition of the people.
Consultant, MULCO Ltd Rinzuala citing Prevention of Food Adulteration Act (PFA), the Toned Milk has to possess the minimum 3% fats and 8.5 % SNF (Solid Not Fat). Officials revealing the dark side of its workers across the state said that milk producers under MULCO are struggling hard for survival against soaring prices and stiff competitors. Prices of commodities such as cattle feed and oil cake are comparatively higher in Mizoram than other states. In average, a single cow in Mizoram can produce eight litres of milk per day.
After paying for cow feed, oil cake, mineral, medicines and wages of labours, a dairy farmer virtually has no profit. To make matters worse, dairy brands like Amul and Nestle are selling their ultra high temperature (UHT) milk at much cheaper prices in Mizoram due to their lesser production cost. MULCO has been making all-out efforts to rescue the dairy farmers. MULCO was established in 1984 and the company is currently helping out as many as 330 cattle rearers in the state.
According to Varsi Consultancy, Mission Veng in Aizawl, each family in Aizawl consumes only 36 litres of milk in a month with 3% of it for drinking purpose and the rest for making dahi, paneer, lassi, sweets, ice cream et al. The survey also revealed that Aizawl’s requirement of milk on daily basis is 3076 litres worth Rs.8,20,000. MULCO has been selling out 7000- 8000 litres of milk on daily basis.
Meanwhile, the just launched ‘toned milk’ is priced at Rs.36- per litre and will be available in the markets from July 3 next. Other products launched by MULCO in recent times include pasteurized milk (regular), dahi, lasi, paneer, rasmallai, rasgulla, ghee and ice cream (5 flavours). During 2009- 10, the MULCO had notably purchased 23.33 lakh litres of milk worth Rs.58.95 lakhs from cattle rearers in the state. Currently, as many as 3 societies are affiliated under MULCO Ltd.
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